H & M’s collaborations with different brands and designers have always managed to become the center of attention.

This year’s big release is the Vampire’s Wife, which has become a cult following among celebrities and royalty, including Kate Middleton, Maggie Gyllenhaal, Jodie Comer, Sarah Jessica Parker, Sienna Miller and more.

The brand was founded in 2014 by Susie Cave, a model and designer who stands out for her Gothic style, and features glamorous romantic and feminine designs adorned with ruffle and lace details.

The designs, which have a feminine silhouette, will offer us an adventurous perspective with Gothic and romantic connotations. Highlights include mini velvet dresses, extravagant shoulders, and lace detailing to make the most of the party season.

In addition to clothes made from sustainable materials, you can complement your style with accessories. The collection is seductive, with off-the-shelf collars, lace gloves and unorthodox jewellery.

Maria Östblom, head designer of H & M’s womenswear division, notes that working with Susie Cave has taken her into a dark and emotional world, and Cave has signed on to a magical collection.

As of October 22, you will be able to access the Vampire’s Wife x H&M collection from certain stores and online!

Written by


fashion commentator