These passionate and dedicated women who work to make an impact around the world are proudly sharing their journey that can inspire their fellow women in Dior Parfums ‘ new campaign #Diorchinup. With them and thanks to them, Dior chooses to praise femininity, focusing on courage, self-affirmation, pride and sharing, especially with a journey of experience.
The history of the Dior perfume and fashion house has many strong female figures and is highlighted by the determined women who have taken the reins of her life. Among these figures is Christian Dior’s beloved Sister Catherine Dior, a heroine who oversees the perfume and fashion house. Catherine, a rebel who was arrested and deported, has always been her brother’s muse of courage and truth.
This spirit of Dior, marked by strong femininity, came to life decades later by the likes of Charlize Theron, a J’adore icon and dedicated artist, and Maria Grazia Chiuri, the first artistic director of Dior womenswear collections and spokeswoman for free feminism. Others have demonstrated this determined feminis.