Les Benjamins became Coca-Cola’s first Turkish brand. The energetic and unusual nature of Les Benjamins ‘ designs and the brand’s understanding of street culture are reflected in each piece in the private collection. In preparing the Coca-Cola x Les Benjamins collection, I was inspired by Coca-Cola’s vintage commercials and football history and icons like Maradona, Pele, Beckenbauer. A unique collection has emerged, combining signature carpet pattern, football culture and tailoring details that have become the DNA of the brand.” said.
Les Benjamins x The Coca-Cola business born from the Union of ready-to-wear collection, 1970’s, 80’s and 90’s inspired by the iconic football jerseys, polo T-shirts, hooded sweatshirts, shorts and tracksuits as well as carpet patterned jeans, cargo pants, jeans, shorts, blazers, crop, balls, dresses and skirts designs draws attention.
Monday, September 21, the Les Benjamins x Coca-Cola collection, http://www.lesbenjamins.com it is available in pop up stores, which will open exclusively in Dubai and Riyadh from November.