Slow fashion: Puma x First Mile

Of course, plastic waste is one of the most threatening issues to environmental health, and if precautions are not taken as soon as possible, serious problems are waiting for us in the near future. Individually we accept that we need to take responsibility for this and act. But world-famous brands have to do something. Puma is also moving with this awareness to sign a meaningful collaboration with the UK-based company first Mile to recycle plastic waste.

Slow fashion: Puma x First Mile

Designed to help you get maximum efficiency from workouts, the PUMA x FIRST MIL collection consists of shoes and clothes made from recycled yarn made from plastic bottles collected in the first Mile network.

Slow fashion: Puma x First Mile

Human-driven recycling company first Mile is collecting plastic waste to reduce pollution while also supporting the strengthening of micro-economies in Taiwan, Honduras and Haiti by creating sustainable business models. Plastic waste collected from these regions is converted into yarn after the stages of classification, cleaning and shredding and used in the production of useful products. “With this collaboration, which we believe will have a social impact, we have managed to recycle more than 40 tonnes of plastic waste collected from solid waste sites and oceans for products we will produce in 2020 alone, meaning about 2 million, ” said Stefan Seidel, head of Corporate Sustainability at PUMA. We will use 83% to 100% sustainable yarn across the entire collection of shoes, T-shirts, shorts, trousers and jackets, which we will launch with the label PUMA and first Mile,” he said.

Written by

rabia

fashion commentator